Whether it’s an online survey, a mobile enabled online community, neuroscience applications such as eye-tracking and facial coding, vox-pop recording or face to face interviews, we have a wealth of capabilities to hand.

Brand and Communication

Insights to inform brand proposition and creative development as well as in-market evaluation to understand effectiveness across touchpoints.

Our sales-validated BrandBuilder™ framework will help you with:

  • Brand Equity Analysis & Tracking
  • Brand proposition development
  • Brand portfolio mapping & optimisation
  • Creative development & optimisation across media
  • Multimedia evaluation

Customer Understanding

Understanding your customer is at the very heart of our organisation, and inspired our company name.

Let us help you get to the bottom of your market exploration and segmentation to understand what makes customers tick using both claimed and observed behaviour evaluation:

  • Customer Segmentation
  • Needstate Mapping
  • Customer Journey
  • Customer Experience

Product/Proposition Development

Pre and post launch market insights to strengthen product offer and maximise sales across a multitude of categories, from FMCG to retail and leisure.

We can help you with:

  • NPD Evaluation
  • Product portfolio mapping & optimisation
  • Packaging design
  • Product formulation design
  • In moment experience evaluation

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